Let give you a little back ground info about my hair. I lost my hair virginity when I was 12, her name was Kayla, we were in the same class, and she was pushy and more experienced than I in the world of hair dye. She promptly told me one evening as we hung out in her kitchen that it was time to dye my hair. she didn't listen to my protestations or my expression of fear. We went to the store, she picked out the dye and she did it all herself as I sat there in her kitchen with my eyes tightly shut, as if I were her dolly. I was mortified. What would my parents think! But alas it came out great and they (somehow) never noticed that my hair went from a shiny dark black to a light reddish brown. After that I had a new appreciation for hair dye...I also however had a new appreciation for Un-dyed, natural hair. It isn't that I didn't like having a new shade of Hair, it's just that I always seemed to want to go back to black. Over the years I continued to dye my hair now and then, I even permed it when I was in my early twenties (I can say that now! *shudder!*) About four years ago I had a hair hissy and chopped all my hair off right in my bathroom. My hair had come to a weird half way point between my permed hair and my natural straight hair. It had to go. I went from long hair to short hair, and It took 2 visits to 2 different salons to satisfy me after I'd butchered it. After that I didn't touch it. Fast forward 2 years and my all natural hair was soo beautiful; yet I longed for something different, something fun, so I decided to use a demi dye, in light brown. it was supposed to wash out in 24 washes....it never washed out. At.All.
So I decided that I would go back to my natural hair color, after all, it was a really nice color. So I went to the store and hummed and hawed and spent over an hour figuring out which dye to choose. I chose L'Oreal Feria. It promised me a midnight sky soft natural black, and when I looked at the color on the box, I nearly swooned, It was EXACTLY what I was looking for. I was ecstatic when I brought it home. Now obviously I knew what I was doing, I'd been dying my own hair for over a decade at that point. When I looked at the final 'do, it was brown. 'How can this be!' I thought, frantic, I thought, it's not horrible but it's NOT what I wanted. I was furious, I'd wrecked my hair again for nothing. I pride myself on my healthy hair and 2 botched results from reputable companies was starting to piss me off.
Luckily I had a $130 gift certificate to my hair dresser and decided to use it. Being korean, like me, I knew she'd get it right, after all we both have naturally black hair. SO I told her what I wanted. She was rough, and tough, and didn't do a good job, and I thought, "Man this had better be worth it." It came out, BROWN! I was furious, I politely told her that this was not black, not even close, and could she please redo it. Instead she argued with me and said no! This was the owner of the salon who I'd been faithfully going to and sending my friends to for over 3 years! I was (and still am) Furious with her. I had wasted almost $200 after all was said and done at her salon that night and left broke and miserable. For me, if I pay you a good chunk of money to dye my hair a natural black and it comes out brown, It shouldn't matter how fantastic or shitty it looks, it's not what I frigging paid you to do so just redo it again and do it right until I'm happy!
So I let some time go by to let my hair (and emotions) bounce back. Fast forward almost a year: I decided to try again. I went to Wal-mart, I decided that boxed dye is a helluva lot cheaper than some shitty stylist. So I bought a beautiful dye, the woman on the box matched the swatch on the back and it was PERFECT! Except that this L'Oreal Feria M33 looked a bit familiar and I had a weird feeling about it. But I ignored my gut feeling and bought it anyways. My (future) Sister-in-law used to be a hair dresser, before she found the amazing world of medical school. She dyed, my hair, every strand was saturated and glistened with L'Oreals beautiful silvery black dye. My knees were trembling as I stepped into the shower to wash it off. I was BEYOND excited, I was almost leaping with excitement. I came out of the shower, still soaked; And to my HORROR my beautiful hair, which moments ago had been coated in the richest, most beautiful black dye you'd ever seen, was now..BROWN!!!!!!!!!! Can you BELIEVE my rotten luck!
I realized what it was that had made my gut sink before buying, it had been the SAME dye as before! I'd only forgotten because it had been such a long time; The swatches and the women on the box were perfect and exactly what I was looking for. I wanted to cry. All this time, all I'd wanted was to dye my hair back to my natural black so I wouldn't have to keep dying it and ruining my hair, and all I'd done is ruined it anyways! I called their customer service the next day and was told that they cannot guarantee how the dyes will come out (I'd done my research afterwards and found dozens of reviews from women who'd had the same problem!) THEN she went on to tell me that it's a NATURAL BLACK! and is supposed to come out that way! ARE YOU NUTS! My hair IS naturally black! black is NOT even close to being on the same level as brown, certainly not a reddish brown! And yes, it came out a light reddish brown! This company can't even tell the difference between Reddish Brown and Black! I'm beyond stupefied. Are they all color-blind?! The only way (IMHO) you'll end up with hair close to black is if your hair is white. MAYBE, and that's a big maybe.
I will never bye this product, I cannot be sure I'll ever bye L'Oreal again. I am so disappointed by this that it makes me wonder just how many other products they have out their with false claims.
This Product gets 0 Stars out of a possible 10 because it is falsely advertised, not even close to the actual color, and because the girl on the phone had the audacity to tell me that natural black is actually brown. Her IQ must be really low. I try to say something positive about my reviews, but unless they change the name to something along the lines of reddish brown, it will remain at 0 stars.
Remember to Comment, Subscribe, Enjoy!
xoxo, RainSmurf!
So I decided that I would go back to my natural hair color, after all, it was a really nice color. So I went to the store and hummed and hawed and spent over an hour figuring out which dye to choose. I chose L'Oreal Feria. It promised me a midnight sky soft natural black, and when I looked at the color on the box, I nearly swooned, It was EXACTLY what I was looking for. I was ecstatic when I brought it home. Now obviously I knew what I was doing, I'd been dying my own hair for over a decade at that point. When I looked at the final 'do, it was brown. 'How can this be!' I thought, frantic, I thought, it's not horrible but it's NOT what I wanted. I was furious, I'd wrecked my hair again for nothing. I pride myself on my healthy hair and 2 botched results from reputable companies was starting to piss me off.
Luckily I had a $130 gift certificate to my hair dresser and decided to use it. Being korean, like me, I knew she'd get it right, after all we both have naturally black hair. SO I told her what I wanted. She was rough, and tough, and didn't do a good job, and I thought, "Man this had better be worth it." It came out, BROWN! I was furious, I politely told her that this was not black, not even close, and could she please redo it. Instead she argued with me and said no! This was the owner of the salon who I'd been faithfully going to and sending my friends to for over 3 years! I was (and still am) Furious with her. I had wasted almost $200 after all was said and done at her salon that night and left broke and miserable. For me, if I pay you a good chunk of money to dye my hair a natural black and it comes out brown, It shouldn't matter how fantastic or shitty it looks, it's not what I frigging paid you to do so just redo it again and do it right until I'm happy!
So I let some time go by to let my hair (and emotions) bounce back. Fast forward almost a year: I decided to try again. I went to Wal-mart, I decided that boxed dye is a helluva lot cheaper than some shitty stylist. So I bought a beautiful dye, the woman on the box matched the swatch on the back and it was PERFECT! Except that this L'Oreal Feria M33 looked a bit familiar and I had a weird feeling about it. But I ignored my gut feeling and bought it anyways. My (future) Sister-in-law used to be a hair dresser, before she found the amazing world of medical school. She dyed, my hair, every strand was saturated and glistened with L'Oreals beautiful silvery black dye. My knees were trembling as I stepped into the shower to wash it off. I was BEYOND excited, I was almost leaping with excitement. I came out of the shower, still soaked; And to my HORROR my beautiful hair, which moments ago had been coated in the richest, most beautiful black dye you'd ever seen, was now..BROWN!!!!!!!!!! Can you BELIEVE my rotten luck!
I realized what it was that had made my gut sink before buying, it had been the SAME dye as before! I'd only forgotten because it had been such a long time; The swatches and the women on the box were perfect and exactly what I was looking for. I wanted to cry. All this time, all I'd wanted was to dye my hair back to my natural black so I wouldn't have to keep dying it and ruining my hair, and all I'd done is ruined it anyways! I called their customer service the next day and was told that they cannot guarantee how the dyes will come out (I'd done my research afterwards and found dozens of reviews from women who'd had the same problem!) THEN she went on to tell me that it's a NATURAL BLACK! and is supposed to come out that way! ARE YOU NUTS! My hair IS naturally black! black is NOT even close to being on the same level as brown, certainly not a reddish brown! And yes, it came out a light reddish brown! This company can't even tell the difference between Reddish Brown and Black! I'm beyond stupefied. Are they all color-blind?! The only way (IMHO) you'll end up with hair close to black is if your hair is white. MAYBE, and that's a big maybe.
I will never bye this product, I cannot be sure I'll ever bye L'Oreal again. I am so disappointed by this that it makes me wonder just how many other products they have out their with false claims.
This Product gets 0 Stars out of a possible 10 because it is falsely advertised, not even close to the actual color, and because the girl on the phone had the audacity to tell me that natural black is actually brown. Her IQ must be really low. I try to say something positive about my reviews, but unless they change the name to something along the lines of reddish brown, it will remain at 0 stars.
Remember to Comment, Subscribe, Enjoy!
xoxo, RainSmurf!
I just found this and I just experienced the same thing!!! I am so disappointed and angry!! Like you that's precisely the reason I bought this color, because I wanted to stop dying my hair!! Now i'm gonna have to re-dye it AGAIN!!! All I wanna do is cry -Sigh-
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